I like it. It is simple, but the idea makes perfect sense. In an economy where everyone is trying to cut down on advertising spend, some of the simplest and least expensive ideas are the most alluring. The idea: give away free paper cups (for coffee, tea, water) to company offices. The only catch is that the cups have advertising on them for other companies and products. How much time do you spend looking at your coffee cup next to your computer while you are working or thinking. So, it actually should get a good amount of attention. Furthermore, you can pull up the advertisers website, while sitting there. Nothing complicated, but it follows the current theme...FREE!
