Recession, Recession, Recession

Recession, recession, recession.  We are all inundated with news and predictions about the recession.  when will it end

what will it affect

how will I be impacted

who will survive it

what will change as a result of it…

There are numerous questions and predicted outcomes, but one thing is consistent, EVERYONE is in a wait and see mode.  At some point, this mass mentality of wait and see has to give way to ‘make a move’.  And by not making a move, you have made your move.  In essence, you have opted for ‘pass’ on your turn. 

There are more opportunities to make bold statements about your brand and your products now, than there were 6 months ago, when everyone was fighting to get their message out.  With smaller budgets, we are forced to think harder about our campaigns, and push to get more impact with less.  This is great news, as it finally allows marketing teams to try some of the less conventional approaches (guerilla) and less costly mediums (digital) to move their brands forward.  The same old way of doing business is definitely not the way forward, but then again, standing still is not either.