Nothing like using the power of viral to poke a little fun at your competition, while raising the visibility of your own brand. This is exactly what viral is good for. Arguably your viral audience is not a carbon copy of the audience consuming your more traditional mediums, which allows a brand to be a bit more cheeky with those campaigns. This is a a great example by GM. It ran for 12 weeks, and generated over 1.8Million viewers during that time, with over 300 recorded comments and conversations about it. Nice… check it out
