GM viral fun

Nothing like using the power of viral to poke a little fun at your competition, while raising the visibility of your own brand.  This is exactly what viral is good for.  Arguably your viral audience is not a carbon copy of the audience consuming your more traditional mediums, which allows a brand to be a bit more cheeky with those campaigns.  This is a a great example by GM.  It ran for 12 weeks, and generated over 1.8Million viewers during that time, with over 300 recorded comments and conversations about it.  Nice… check it out