Viral marketing is a beast of its own, and clever agencies and companies are using more elaborate methods to grab the rogue audience’s attention. This one is a cute one, Unflinching Triumph…a Red Bull viral mocumentary full-length film on ‘staredown’ competitions. Available for free download. It mixes up fairly believable moment and is supported by a National Association of Staredown Professionals website, filled with semi-believable content. This certainly would fit with the typical cheeky approach that Red Bull is famed for. Note the Red Bull periodic placement in the clip. There is even a Wiki entry for this. Bravo Akqa for creating this film. Amazing….
Would love to see more of this going on here, where online downloads run rampant and youth market live, eat, sleep online.
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